Vegan + Gluten Free Formula, Semi-Matte, Doubles as skin care! Good for all skin types.

Gel- textured primer that also boosts hydration. Good for all skin types.

Lightweight gel primer good for all skin types.

Vegan, Gluten & Soy Free Primer Serum. Good for all skin types.

Long lasting, creamy but weightless coverage for people with all skin types. Can be used as foundation, concealer + contour!

Light, dewey coverage with mineral SPF good for all skin types!

Buildable medium coverage with a silky finish. Good for all skin types!

Weightless + Vegan

Can be worn sheer to full coverage. Good for all skin types!

Medium coverage, super creamy & can be used as concealer, eye cream, or spot treatment. Good for all skin types!

Lightweight, pressed powder with a semi-matte finish. Good for all skin types!

Weightless foundation with skincare benefits. Good for all skin types!

Lux cream foundation. Buildable medium to full coverage. Good for all skin types!

Vegan formula

Reacts to your skin’s pH giving the perfect shade for your skin. Plumping& fast absorbing. Good for all skin types.

Long lasting & buildable. Can be used on lips + cheeks. Good for all skin types.

Talc free. Comes in 5 flattering hues. Brightens and nourished skin. Good for all skin types.

Blendable + Buildable. Can be used on lips + cheeks! Good for all skin types.

Sheer + hydrating. Buildable + Blendable. Can be sued as blush, lipstick, even eyeshadow. Good for all skin types.

Vegan formula. Talc free. Subtly scented. Good for all skin types.

Creamy contour stick. Blendable + Buildable. Satin Finish. Good for all skin types.

Tinted balm that adds the perfect glow. Can be used as all over tint, blush, or bronzer. Has a nice earthy citrus smell. Good for all skin types.

Long lasting, blendable + buildable cream bronzer. Good for all skin types.

Cream bronzer that is both buildable + blendable. Can be used on cheeks, lips, and eyelids! Good for all skin types.

Translucent gel highlighter with a dewy finish. Good for all skin types.

Shimmer + glitter free balm with a luminous effect.

Gel- based serum with a dewy finish. Good for all skin types.

2020 InStyle Best Highlighter! Iridescent cream that gives a delicate + dewy glow. Good for all skin types.

Long lasting + ultra soft high impact powder highlighter. Good for all skin types.

2019 Allure Best of Beauty Award Winner! Buildable, Lenthening

Water resistant + buildable formula. Gives lashes volume + length while conditioning + strengthening.

Ultra pigmented extra black mascara that volumizes + lifts. Ultra Buildable.

Long lasting & smudge free. Lifting & volumizing!

Cool tones. 12 highly pigmented shades: 8 matte + 4 shimmer tones. Voted Popsugar’s Best Conscious Beauty Pallette in 2021.

10 radiant warm shades in shimmer, metallic & matte finishes.

6 long lasting shades. Matte, satin, & metallic finishes to take you day to night.

12 highly pigmented warm tones: 8 matte, 4 shimmer. Voted Popsugar’s Best Conscious Beauty Palette in 2021.

5 long wear matte & shimmer shades!

4 long lasting shades that include matte, satin & pearl finishes.

Highly pigmented & smudge-proof. Goes on like cream but dries as a powder without creasing! Available in 9 shades.

Available in 15 shades with either matte or shimmer finishes. Pressed powder eyeshadow with a velvety-soft finish.

Pressed powder eyeshadow available in 8 shades

Long lasting & crease-proof. Available in 6 metallic & buildable shades.

Silky smooth powder shadow available in 14 vivid shades.

Intense, smoldering, everlasting color with rich texture. Powdery cream color available in 11 shades.

Cream shadow with a subtle glossy, light-reflective finish. Available in 5 shades.

Ultra- fine tip liquid liner. Smudge proof, quick dry & long lasting.

Easy to apply gel liner available in 2 shades. Water resistant after drying.

Waterproof eyeliner with intense color and sultry line. Available in 4 colors. Built in smudger.

Quick-drying, smudge- proof and water resistant liquid eyeliner with a satin finish. Available in 2 colors.

Winner of Allure’s Best Clean Beauty Products of 2021. Smudgable pencil eyeliner available in 6 shades.

Triangle tipped brow pencil that works to add hair-like fullness and definition. Vegan formula perfect for shaping, scuplting, & filling in bald spots.

Neutral tone that works for all eyebrow shades. Glides on smoothly and dries naturally.

Sweat proof and water- resistant clear natural gel mascara that lengthens and highlights your true lash color. Gentle enough to use on lash extensions and sensitive eyes.

A tinted, moussey brow gel that volumizes, lifts, and sets brows. Available in 10 shades.

A multi-use moisturizing balm that can be used on your lips, face, body, and hair. Available in 11 shades.

A hydrating vegan lipstick with amazing color.

A non-sticky lipgloss that moisturizes and treats dry, dehydrated lips. Available in 7 shades.

2019 Byrdie Eco Beauty Award Winner. Comfortably melts into the lips and stays throughout the day to hydrate and nourish. Available in 8 universally flattering shades.

Long- lasting and buildable color that can be used on lips + cheeks. Available in 6 shades.

A tinted liquid lip balm that nourishes lips without stickiness! Available in 6 shades.

High pigment and long-wear hydrating lipstick. Available in 15 shades.

Setting spray that also protects against blue light and pollution. A weightless & ultra-fine mist that is not heavy or wet.

A 3-in-1 face mist that can be used for setting makeup, as a hydrating toner or an energizing face mist.

An ultra-fine light reflective powder with a hint of color. Helps minimize the appearance of pores & absorbs oil.

A no mess super soft setting & smoothing pressed powder that gives skin a smooth, blurred, healthy look. Available in 10 shades.

A translucent loose powder that offers UV protection.